Get a free lesson
Just type your contacts
It's totally free
Getting Started
Kickoff & Briefing
We define the campaign goal, GEO, brand restrictions, integration format, timeline, and KPIs.
We also align on reporting metrics and the frequency of performance reviews.
We also align on reporting metrics and the frequency of performance reviews.
Testing
We launch the first wave of posts (usually 10–20% of the pool as a test), analyze initial performance, and then scale to the full approved pool.
Influencer Selection
We build a pool of pages based on niche, reach, share of Indian audience, gender/age breakdown, and language.
We then share the shortlist with the client for approval.
We then share the shortlist with the client for approval.
Tracking
We set up the link structure: parameters, shorteners, redirects (if needed), and placement guidelines.
We ensure everything works correctly and opens properly.
We ensure everything works correctly and opens properly.
Pre-Launch Preparation
We check the bio link, banner/logo accuracy, format compliance, correct text/CTA, and ensure there are no violations.
Creatives
We prepare creatives/banners, text variations, CTAs, brand guidelines, restricted words, and compliance requirements.
Content Quality
We build a moderation system to ensure predictable results.
This eliminates risks and fraud, guaranteeing the quality and effectiveness of every publication.
This eliminates risks and fraud, guaranteeing the quality and effectiveness of every publication.
Content Moderation
Ensuring the correct banner is placed in the approved area throughout the entire video.
Influencer Moderation
• Bio link placement
• Influencer category based on content type
• Fraud detection
• Influencer category based on content type
• Fraud detection
Case Study
Case Objective
To increase brand awareness in India through large-scale influencer presence.
The key goal was to build strong brand recognition and maintain consistent audience exposure while preserving placement quality. Clicks and registrations were considered secondary indicators of interest.
The key goal was to build strong brand recognition and maintain consistent audience exposure while preserving placement quality. Clicks and registrations were considered secondary indicators of interest.
What We Did
We launched a pool of influencers with unified integration guidelines to ensure consistent brand presence and strong audience recall.
We set up tracking and ongoing moderation. At the same time, we actively managed the influencer pool — scaling those who delivered higher-quality engagement and optimizing the lineup to maintain overall reach.
We set up tracking and ongoing moderation. At the same time, we actively managed the influencer pool — scaling those who delivered higher-quality engagement and optimizing the lineup to maintain overall reach.
Results
The campaign was focused on increasing brand awareness in India.
Along the way, the brand achieved additional measurable impact: up to 95,000 unique clicks and up to 2,100 registrations during peak weeks.
The graphs demonstrate a clear correlation between reach and audience response, confirming strong and well-controlled brand presence.
Along the way, the brand achieved additional measurable impact: up to 95,000 unique clicks and up to 2,100 registrations during peak weeks.
The graphs demonstrate a clear correlation between reach and audience response, confirming strong and well-controlled brand presence.
About the Numbers
Audience Insights
Audience Distribution by Age
Audience Distribution by Language
The core audience is 18–34 years old, with a peak in the 25–34 segment.
This is the most active and solvent audience segment, highly receptive to online entertainment and gaming mechanics.
The Hindi-speaking segment increases trust and engagement through localized and culturally relevant context.
85% of the audience are men
The influencers’ audience aligns with the core iGaming target audience in India.
